Web Analytics - Make informed decisions and maximise ROI

Web analytics is an essential part of any online marketing strategy.  By using web analytics website owners are able to study the behaviour of website visitors.

The data collected using analytics can determine which elements of the website work e.g. which landing pages encourage people to make a purchase, what the common exit pages are etc.  More importantly you need to know where your visitors come from and who has converted (purchase, submitted an enquiry, downloaded or performed the required action). 

The advantage that online marketing initiatives have over traditional media is that everything can be tracked.  In order to maximise the return on investment (ROI) it is essential we track those initiatives that are resulting in conversions. How much is your pay per click campaign costing and what is the resulting sales value? Which phrases are resulting in business and which are not?

There are two common approaches to web analytics in terms of data collection. The first involves collecting data from server log files, and the second by tagging each webpage with JavaScript.

Silicon Republic incorporates web analytics in to all our client online campaigns.